The Goal
Like a concept car designed by an automaker, the CP-01 and CP-02 irons have been made to deliver the ultimate in performance and to demonstrate what is possible, without regard for costs.
The Skinny
Here’s something that golf equipment designers dream of hearing from their boss: “I want you to work without restraints and follow your passions today. Make something great and don’t give a thought to how much it will cost. Build the no-holds-barred best thing you can.”
A few Titleist iron designers heard that a few years ago, and the result is the new CNCPT CP-01 and CNCPT CP-02 irons.
These clubs will not be in the bags of Adam Scott, Justin Thomas or Jordan Spieth because they are distance-enhancing irons designed to help amateur players hit the ball farther and more consistently than ever.
They probably won’t be seen around most golfers’ local courses either, because at $500 per club, an eight-club set of CNCPT CP-01 or CNCPT CP-02 irons will set a golfer back about $4,000.
At the heart of both irons is an exceptionally thin face with a rare, super strong alloy material. Titleist said it never has been used in club manufacturing, but the company will not disclose the name of the material. However, it is said to have a very high tensile strength. That means it can be pulled or stretched a lot before it breaks. That strength allowed Titleist designers to make the faces extremely thin and shape them like an L, so they wrap under the leading edge and extend into the sole.
The company said the hollow-bodied CNCPT CP-01 and CNCPT CP-02 have the thinnest unsupported faces in golf, which means that at the moment of impact, the faces should flex more efficiently and deliver more ball speed across a larger portion of the hitting surface. And because the face wraps under the leading edge, the CP-01 and CP-02 will do a better job protecting ball speed on shots struck low in the hitting area.
Making the faces thinner created discretionary weight, much of which was repositioned in the heel and toe in the form of internal, high-density tungsten weights. Titleist said there is about 100 grams of tungsten in the CNCPT CP-01 long irons and about 110 grams in the CNCPT CP-02 long irons. The mid- and short irons have slightly less.
Those weights not only make each club more stable on off-center hits, they also lower the center of gravity, which should result in higher-flying shots that land and stop more quickly.
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